Malena Sigurgeirdsdottir has always been involved in climate change issues. She soon understood the negative environmental impact of meat consumption and became a vegetarian for more than ten years. However, this was not without its problems, as her diet often left her tired and anaemic. Her life changed when she realised she could avoid feeling tired and still eat organically. How, you ask? The answer is simple, grasshoppers! She found her popularity in eating locusts and discovered this alternative way in Tanzania where she researched the lifestyle of the locals. In addition to starting to feel much better, she discovered that her new diet was full of protein, vitamins and iron.
In her home country, Malena enthusiastically shared with her friends what she learned abroad. But no one saw the potential. Except for entrepreneur Jessica Buhl-Nielsen, who had a vision in creating a meaningful business and loved the taste of insects! Together, the pair founded Hey Planet with the goal of creating delicious products containing amazing insect protein. They envision a world where people make food choices that are better for adult health, children's health and the health of the planet.
A combination of quality, sustainability and nutrition
Today, they already sell a range of delicious, nutritious and planet-friendly products that also fight to integrate insect protein powder into the everyday diet of the Western world. They aim to ensure a positive impact on the future of the planet, promoting sustainable proteins and carefully selecting packaging, logistics and marketing resources.
If we were to summarise, Hey Planet's goal is to create a more sustainable food company that will ensure a greener planet for future generations. This means that making a profit must go hand in hand with making a positive impact on the planet.